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All Journal Jurnal Manajemen dan Agribisnis JEJAK Media Ekonomi dan Manajemen Serat Acitya Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal EMT KITA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal on Education Jurnal Mantik Jurnal Informasi dan Teknologi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal JURISTIC (JuJUR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Sistim Informasi dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Ekonomi dan Kewirausahaan Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Bisnisman : Riset Bisnis dan Manajemen

 1 
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat Frans Sudirjo; Arief Yanto Rukmana; Hilarius Wandan; Muhammad Lukman Hakim
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.134

Abstract

This study aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small, and medium enterprises (MSMEs) in West Java, Indonesia. Data were collected from 384 MSMEs using a structured questionnaire, and a structural equation modeling (SEM) was employed to test the research hypotheses. The results of the study indicate that marketing capabilities and digital marketing have a significant positive impact on the marketing performance of MSMEs. Furthermore, digital marketing was found to mediate the relationship between marketing capabilities and the marketing performance of MSMEs. These findings have important implications for MSMEs in West Java, as well as in other regions of Indonesia, and for policymakers and academics who are interested in supporting the growth and development of the MSME sector.
Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings Frans Sudirjo; Ari Apriani; Arief Yanto Rukmana; Djoko Widagdo; Egidius Fkun
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.135

Abstract

This study aims to examine the impact of digital sales growth on the fashion industry of micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of product recommendations, personalized promotions, customer reviews, and product ratings. A quantitative research approach was employed, and data were collected through an online survey distributed to fashion UMKM practitioners in Bandung. The findings indicate that digital sales growth has a significant impact on the fashion industry of UMKM in Bandung by enhancing business visibility and accessibility to potential customers, facilitating the creation of personalized marketing strategies, and providing a platform for customer interaction and feedback. The study suggests that fashion UMKM practitioners should invest in digital marketing tools and strategies to remain competitive and adapt to changes in consumer behavior in the digital era.
Pendekatan Strategi Pemasaran NFT untuk Meningkatkan Kesadaran Konsumen dan Mendorong Tindakan dalam Lingkungan Kripto di Indonesia Frans Sudirjo; Senna Enzovani; Eva Desembrianita
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.158

Abstract

This research investigates the impact of NFT marketing strategies on consumer awareness and action in the Indonesian crypto environment. A mixed methods approach was used, combining quantitative surveys and qualitative interviews. Quantitative results revealed that marketing strategies, including celebrity endorsements and digital art exhibitions, played an important role in raising awareness of NFTs, with approximately 45% of participants citing influential marketing campaigns. Qualitative findings underscored the importance of cultural factors, such as respecting cultural symbols and traditions, in shaping perceptions of NFTs. Challenges include the need for clearer regulations and addressing environmental concerns, while opportunities lie in fostering local NFT communities and supporting emerging artists. This study contributes valuable insights for industry stakeholders looking to navigate the Indonesian NFT landscape.
Co-Authors Aat Ruchiat Nugraha Abu Muna Almaududi Ausat Adriansyah Ekaputra Agung Widarman Agus Nurofik Ahmad Buchori Ainil Mardiah Akmal Abdullah Ambar Kusuma Astuti Amrin Andi Muh Akbar Saputra Andreas Tigor Oktaga Andriya Risdwiyanto Andy Ismail Apri Wahyudi Ari Apriani Arief Yanto Rukmana Arnold Sultantio Hutabarat Asnawati Asri Ady Bakri Astuti, Enny Diah Audisty Prana Hardayu Balla Wahyu Budiarto Betty Rahayu Bilgies, Ana Fitriyatul Budi Utami bunga aditi Careza Rizky Ayuningtyas Chairul Anam Chevy Herli Sumerli Desma Erica Maryati Manik Devy Sofyanty Dian Artanti Arubusman DIAN INDAH SARI Djoko Widagdo Dody Tarihoran Dominica Maria Ratna Tungga Dewa Donny Dharmawan Dorkas Susana Dorkas Susana Edhie Budi Setiawan, Edhie Budi Egidius Fkun Elizabeth Emanuel B. S. Kase Endang Silaningsih Etty Sri Hertini Eva Desembrianita Eva Yuniarti Utami Fahrina Mustafa Farida Akbarina Fatmawati Sabur Feliks Anggia Binsar Kristian Panjaitan Flora Grace Putrianti Fredrik Warwer Galih Nugraha Geofakta Razali Ghalib Suprianto Helmy Syamsuri Henny Dwijayani Hesti Eko Poerwaningrum Hilarius Wandan I Nyoman Tri Sutaguna Ida Respatiningsih Ifadhila Indarsyah Fitrah Tungkagi Indra Sani Isfauzi Hadi Nugroho Iswahyu Pranawukir Ita Nurcholifah Josua Sahala Kaharuddin Kaharuddin Kesuma, Lucky Indra Kurniawan, Yohanes Jhony La Mema Parandy Laratmase, Antonia Junianty LAUNTU, ANSIR Lely Indriani Lilik Suryaningsih Loso Judijanto Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi Magfira Mamonto Maria Assumpta Wikantari Mas’ud Muhammadiyah Meldi Manuhutu Miranti Pradipta Utami Misrofingah Muhamad Ammar Muhtadi Muhamad Risal Tawil Muhammad Fikri Maulana Muhammad Lukman Hakim Muhammad Subhan Iswahyudi Muhammad Yusuf mulyadi ar Mulyadi Nur Munir Bagus Tubagus Musran Munizu Muwafiqus Shobri Nelvia Susmita Nenden Hendayani Nurchayati Nurchayati Nurlaili Rahmi Nuryati Solapari PA. Andiena Nindya Putri Petrus Jacob Pattiasina Pranata, Sudadi Prihatin Tiyanto Putri Ekaresty Haes Rahmat Joko Nugroho Rahmat Rahmat Ralina Transistari Ratnawati Dwi Putranti Honorata Ratnawati Ratnawati Rezky Nurbakti Ridwansyah Ridwansyah Riko Mersandro Permana Rina Sovianti RINI HADIYATI Robbani Romi Mesra Roza, Nelli Rubait Dasururi Sabda Imanirubiarko Samsul Ikhbar Sarwo Hakim Senna Enzovani Septianti Permatasari Palembang Silvia Ekasari Slamet Riyadi Solissa, Everhard Markiano Sonny Santosa Suherlan Suherlan, Suherlan Sulistiyani Sulistiyani Sulistiyani Sulistiyani Suparman, Ade Susanto Susanto Syahrial Rachim Lubis Syamsu Rijal Syarifuddin Syarifuddin Tanti Widia Nurdiani Teguh Wahyono Tengku Kespandiar Tessa Handra Tribowo Rachmat Fauzan Umul Khasanah Vina Erdlan Noviani Vivid Violin Wa Ode Nur Ainun Wenny Desty Febrian Febrian Widyastuti Widyastuti Wylda Olivia Kowey Yana Priyana Yasir Riady Yulia Novita Yusuf Unggul Budiman Zaenal Abidin Zunan Setiawan